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The Caroline Pennington Show
Heyyyyy & welcome to The Caroline Pennington Show!
I’m your host Caroline, former executive recruiter turned Digital Marketing Expert OBSESSED with helping entrepreneurs to start, grow and scale their personal brand & business online. I have a passion for empowering & supporting fellow entrepreneurs.
On this podcast, you’ll hear from fellow business owners sharing their stories and unpacking exactly how they did it in their business because we believe that as curious & ambitious human beings we can ALL learn from one another and to be inspired!
Every week you'll hear from entrepreneurs and workplace experts and no matter the size of your organization- you’ll gain insight and knowledge to help support you in your journey too!
So happy you’re here! Now, let’s dive in!
The Caroline Pennington Show
178: {Sassy Solo} Stop Doom Scrolling and Start Creating Content
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In today's episode, I'm popping off about a topic that is near and dear to my heart. And that is: stop doom scrolling and start creating. You never know what can happen and creating content is the BEST thing you can do for your personal brand and/or business. It supercharges the know, like & trust factor and the sky is truly the limit. So next time you are sitting there doom scrolling, think of me popping off in this episode.
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ABOUT THE HOST:
Former Executive Recruiter turned Digital Marketing Expert & Entrepreneur. I'm here to show you that you can do it too! I help women to start, grow and scale their personal brand and business online through social media. In 2021 I launched ChilledVino, my patented wine product and in 2023 I launched The Feminine Founder Podcast and in 2025 I launched my Digital Marketing Agency called Feminine Founder Marketing. I live in South Carolina with my husband Gary and 2 Weimrarners, Zena & Zara.
This podcast is a supportive and inclusive community where I interview and bring women together that are fellow entrepreneurs and workplace experts. We believe in sharing our stories, unpacking exactly how we did it and talking through the mindset shifts needed to achieve great things.
Let's connect further!!
LinkedIn HERE
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ChilledVino HERE
Caroline Pennington (00:01.386)
All right, today I'm feeling extra sassy. So I wanted to jump on the mic and pop off about a topic that I feel very passionately about. And that is my encouragement to you. If you're listening to this podcast is to create over consume. What do I mean when I say that we all have our telephones, our laptops, our iPads, our computers. We are glued to screens all day, every day. Everything is online and that is.
very awesome, beautiful, makes things very convenient, but it also can be a huge time suck, especially if we get on the doom scroll train, okay? And I am completely guilty of doom scrolling as well, but instead of doom scrolling, why don't you start creating? And what do I mean by that? Start creating your own content. Share your life or your thought leadership or your skills with the world.
And if you're listening this and thinking, I don't want my mom to see, or I don't want Susie Q from high school to see and make fun of me. Just block them from whatever platform you're using that you want to start creating on. So if it's Facebook, Instagram, YouTube, LinkedIn, TikTok, whatever it is, choose one platform. And then once you get really good at that platform, then incorporate another platform. You don't have to be
Everywhere all the time to everybody just start with one medium and once you perfect that and get good at that then go to the next one That's what I did when I started my online journey. I had no clue what I was doing on Instagram I had no clue what I was doing on LinkedIn. I had no clue what I was doing with this podcast thing either so And I had an episode out recently about be okay sucking Be okay sucking if you start your creation journey because you never know what can happen
Fast forward three years later and what you see online. mean, I've been a guest on over a hundred podcasts. I've been featured in over 41 publications, all organically. I've never paid a PR firm once. These publications are ranging from entrepreneur magazine, Inc. All the above. And I did it just by starting to put myself out there online. Yes. Was I cringe at first? Yes. Did I have the people commenting about my little podcast or my little content or whatever? Yes. But.
Caroline Pennington (02:24.344)
Don't let those people hold you back or don't even care what they have to say. Yes, it kind of hurts in the beginning, but what are they doing with their life anyways? So that's my message to you today is start creating content, over consuming content. So, and you never know what can happen. The sky is truly the limit. There are 8 billion people on this world and I truly believe that there is enough for every single person. So that's my message today is start creating and
Stop consuming. So thanks for listening. Don't forget to subscribe and share.
