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The Feminine Founder
Heyyyyy & welcome to The Feminine Founder!
I’m your host Caroline, former executive recruiter turned Digital Marketing Expert OBSESSED with helping female entrepreneurs how to start, grow and scale their personal brand & business online. I have a passion for empowering & supporting women with entrepreneurial ventures.
On this podcast, you’ll hear from women sharing their stories and unpacking exactly how they did it in their business because we believe that as curious & ambitious women we can ALL learn from one another and to be inspired!
Every week you'll hear from entrepreneurs and workplace experts and no matter the size of your organization- you’ll gain insight and knowledge to help support you in your journey too!
So happy you’re here! Now, let’s dive in!
The Feminine Founder
153: {Solo} Power of Personal Branding
Curious if starting a personal brand is right for you? I'm here for you sis! It's 2025 and every single person needs a personal brand. I don't care if you work in corporate or are an entrepreneur, you need your own brand. Why? Because we live in an world where everyone is online. No matter what platform you prefer, everyone is online. DM me for more info
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ABOUT THE HOST:
Former Executive Recruiter turned Online Marketing Expert & Entrepreneur. I'm here to show you that you can do it too! I help women to start, grow and scale their personal brand and business online through social media. In 2021 I launched ChilledVino, my patented wine product and in 2023 I launched The Feminine Founder Podcast and in 2025 I launched my Digital Marketing Agency called The Feminine Founder Marketing. I live in South Carolina with my husband Gary and 2 Weimrarners, Zena & Zara.
This podcast is a supportive and inclusive community where I interview and bring women together that are fellow entrepreneurs and workplace experts. We believe in sharing our stories, unpacking exactly how we did it and talking through the mindset shifts needed to achieve great things.
Connect with me on
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Caroline Pennington (00:01.55)
All right, today I want to come on here and talk about the power of personal branding because it's 2025. We are less than a couple of weeks away from 2026 and every single person needs their own personal brand these days. So I know personal branding could be considered a buzzword or whatever these days because it's used a lot. But let me tell you exactly how I've done it, what I do for my clients and then how you can do it for yourself. So I don't care if you work in corporate.
or if you work for yourself, you're an entrepreneur, every single person needs a personal brand. What exactly does that mean? That means when someone meets you at a Christmas party, at a cocktail party, just out in the wild, they're gonna Google you, okay? So they're gonna Google you and you need to be aware of what's gonna pop up when they Google you. And also when they Google you, you want them to be able to find exactly who you are.
what you do, who you serve, what you're the expert in quickly because every single person we live online, if they can't find you on Google, they're going to find you on social media. So whatever that looks like, that's why you want to have your personal brand. You might be sitting here thinking like, I don't think what I do is very interesting or exciting. Guess what? It is. And people do want to hear from you. Even the mundane things that we do in our day to day lives or in our professional lives, people still want to hear about them. People want to connect.
They want to know whatever it is that you're an expert in. And if you're sitting there thinking like, well, I'm not really an expert in XYZ. If you've been doing it for a couple of years, let's say three years, five years, 10 years, you can call yourself an expert. That's 100 % completely okay. So when I started my personal branding journey, journey was messy. Okay. I started it. did, I had a lifestyle blog on Instagram.
And then two and a half years ago, I started my journey on LinkedIn. And when I started my journey on LinkedIn, I wanted to be the go-to expert in the executive recruiting and headhunting space because that's what I was doing at the time. I had no clue what kind of content to put out there. I had no clue what to say. And it was all very visible. My boss is watching me. My coworkers are watching me. My ex coworkers are watching me. It literally was so visible.
Caroline Pennington (02:24.226)
But the thing is, is that when you start your personal branding journey, everyone is cringe. Okay. I was cringe. You just can't compare yourself to people who have been doing a personal branding journey for three years, five years, 10 years. whatever it looks like, it's going to be cringe and you got to be okay with it. And that's okay too, because guess what? I was cringe and it's all okay. It's all okay. You learn, you grow, you make pivots, you make shifts and it all ends up working out. The main thing is, that you don't stop.
Okay. Keep the personal branding journey going. And even if it means you make pivots in your business and your professional life, that's completely okay. I again started this when I wanted to be the go-to recruiter in the executive space. Then when I resigned from my corporate job, I thought people would want to learn how to recruit because the recruiting industry is a $200 billion industry. And guess what? Nobody wanted to do that. They just want to keep paying recruiter fees. And so then I started doing my marketing and personal branding journey.
So if you're listening to this podcast and you would like to work together, I am hosting a personal branding workshop this upcoming Thursday at 1.30 Eastern Standard Time. The link is in the show notes of how to register and I'm limiting the spots to five spots, three are already filled. So only two more are left. So if you want to learn personal branding from me, I am going to be so excited to teach this group.
I literally never do this in my calendar. never open it up like this, but I set aside two hours on Thursday, this upcoming week from 1 30 to 3 30 Eastern senior time. And I'm going to teach you exactly what to do with starting your personal branding journey. And I'm going to help you supercharge it so you don't make the same mistakes I did. So click the link in the show notes and I can't wait to see you there.
