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The Feminine Founder
Heyyyyy & welcome to The Feminine Founder!
I’m your host Caroline, former executive recruiter turned LinkedIn Marketing Expert OBSESSED with helping female entrepreneurs how to start, grow and scale their personal brand & business on LinkedIn. I have a passion for empowering & supporting women with entrepreneurial ventures.
On this podcast, you’ll hear from women sharing their stories and unpacking exactly how they did it in their business because we believe that as curious & ambitious women we can ALL learn from one another and to be inspired!
Every week you'll hear from entrepreneurs and workplace experts and no matter the size of your organization- you’ll gain insight and knowledge to help support you in your journey too!
So happy you’re here! Now, let’s dive in!
The Feminine Founder
124: {Solo} Overcoming Scarcity Mindset
Is scarcity mindset holding you back from creating your dream life? Today I'm talking about how to overcome it and push through, even when those doubts creep in. I see scarcity mindset hold so many women back. They convince themselves that they would not be successful in whatever fill in the blank area because maybe someone else in the same niche is already having success. But the reality is that there is truly enough to go around for everyone. So start that business, press record on that podcast you've always wanted to start, sign the lease for the commercial space for your new venture! I'll be here cheering you on!
Thanks for listening!
LINKS TO FREEBIES BELOW:
WEEKLY NEWSLETTER where I share all the tips and tricks on how to grow your LinkedIn account HERE
ABOUT THE HOST:
Former Executive Recruiter turned LinkedIn Expert & Entrepreneur. I'm here to show you that you can do it too! I help women how to start, grow and scale their personal brand and business on LinkedIn. In 2021 I launched ChilledVino, my patented wine product and in 2023 I launched The Feminine Founder Podcast and in 2025 I launched my LinkedIn Digital Marketing Agency. I live in South Carolina with my husband Gary and 2 Weimrarners, Zena & Zara.
This podcast is a supportive and inclusive community where I interview and bring women together that are fellow entrepreneurs and workplace experts. We believe in sharing our stories, unpacking exactly how we did it and talking through the mindset shifts needed to achieve great things.
Connect with me on LinkedIn HERE and follow the podcast page HERE
IG @cpennington55
Buy ChilledVino HERE
I'm so happy you are here!! Thanks for listening!!!
Caroline Pennington (00:01.44)
All right, today I'm talk about a topic I'm actually speaking to a group about later today, which is the topic of overcoming scarcity mindset. So I see this happen all the time and this is literally what holds so many people back from pursuing a life that they love and their dreams and that scarcity mindset. So whatever it is you have on your heart that you wanna start, may it be a podcast, may it be a product, may it be a business.
maybe be a new hobby or something that you're doing extracurricular activities wise. Don't think to yourself and say like, there's already a million podcasts out there. There's not room for mine or there's already a million lawyers out there in the world of my town. I don't need to start a law firm. The space is overcrowded. It's literally our reptile brain talking and not true. The reality is there's eight billion with a B people in this world.
But there's only one of you. So when people decide to do business with or to engage with or to listen to, not only do they like your product, but they also like you. And so there's only one of in this world. So whatever it is that you wanna do, start the business, start the podcast, start the hobby, whatever it is, just do it because there's only one of you. So story time, when I first started this podcast, and for those of you that don't know, I started this podcast.
and my LinkedIn journey literally at the same time. Both of which I had no freaking clue what I was doing. I had no clue what I was doing with LinkedIn. I had no clue how to do a podcast. I knew how to interview people. I was a great executive recruiter, but I didn't really know the back end logistics of the tech and the editing and the music and all that kind of stuff. But guess what? I just started reading. I started watching YouTube videos. I read a blog on how to start a podcast.
and I just followed instructions. And so when I first started telling people that I was actually doing this, I would get the feedback from the majority of people. They would say, isn't the podcasting space overcrowded? And literally, this is a huge eye roll moment. Every single person who said that to me, literally none of them had a podcast. So they had no clue what the heck they were saying. And here's some stats on podcasts.
Caroline Pennington (02:23.946)
Over 450 million people listen to podcasts in 2023 and that number is going to skyrocket to 619 million by 2026. And less than 7 % of podcasters actually reach their 100th episode. So you just have to keep going. I just kept going in my podcast journey. I kept going in my drinkwear business. I kept going in my LinkedIn journey. And that is the differentiator. And I did it because I...
I experience scarcity mindset myself all the time too, but I just talk to myself and I keep encouraging myself to keep doing and keep going. And that literally has been the one game changer of anything on LinkedIn, on podcasting, of anything at all, social media, is you just have to keep going. So don't let the scarcity mindset hold you back. Whatever it is that you have on your heart that you want to start, maybe it be a business, podcast, create a product, learn a new skill, learn a new hobby.
Start doing it, it's just like building a muscle. Every single time you do it, you build a rep. You continue to build the muscle and as you know, you don't get a six pack over time, immediately overnight. It's something that happens over time. So just stay in it and don't let that scarcity mindset hold you back. Until next time.
