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The Feminine Founder
Heyyyyy & welcome to The Feminine Founder!
I’m your host Caroline, former executive recruiter turned LinkedIn Marketing Expert OBSESSED with helping female entrepreneurs how to start, grow and scale their personal brand & business on LinkedIn. I have a passion for empowering & supporting women with entrepreneurial ventures.
On this podcast, you’ll hear from women sharing their stories and unpacking exactly how they did it in their business because we believe that as curious & ambitious women we can ALL learn from one another and to be inspired!
Every week you'll hear from entrepreneurs and workplace experts and no matter the size of your organization- you’ll gain insight and knowledge to help support you in your journey too!
So happy you’re here! Now, let’s dive in!
The Feminine Founder
114: {Solo} 3 Reasons Why Going Viral Should Not Be Your Goal
Going viral is not the goal when it comes to marketing on social media. In today's episode, I break down 3 reasons why it should not be your goal to go viral. It's all about building a community and creating authentic connections.
Takeaways:
Focus on connection
Forget the vanity metrics
Building an audience takes time
Show your connections value
LINKS TO FREEBIES BELOW:
WEEKLY NEWSLETTER where I share all the tips and tricks on how to grow your LinkedIn account HERE
ABOUT THE HOST:
Former Executive Recruiter turned LinkedIn Expert & Entrepreneur. I'm here to show you that you can do it too! I help women how to start, grow and scale their personal brand and business on LinkedIn. In 2021 I launched ChilledVino, my patented wine product and in 2023 I launched The Feminine Founder Podcast and in 2025 I launched my LinkedIn Digital Marketing Agency. I live in South Carolina with my husband Gary and 2 Weimrarners, Zena & Zara.
This podcast is a supportive and inclusive community where I interview and bring women together that are fellow entrepreneurs and workplace experts. We believe in sharing our stories, unpacking exactly how we did it and talking through the mindset shifts needed to achieve great things.
Connect with me on LinkedIn HERE and follow the podcast page HERE
IG @cpennington55
Buy ChilledVino HERE
I'm so happy you are here!! Thanks for listening!!!
Caroline Pennington (00:01.592)
Today I want to go over why, three reasons why the goal is not to go viral online. So I don't care what social channel you're actively using, whether it be LinkedIn, YouTube, Instagram, Facebook, the goal is not to go viral and here's why. Number one, you bring in people that you...
are not your ideal customer avatar into your ecosystem. And what that looks like is you create a lot of clutter in your online ecosystem. And so even if you post something and the vanity metrics look awesome, your numbers shoot up, your likes, your followers, your counts, your comments, it's actually not coming from someone who's actually going to buy from you. So which means it doesn't even matter. It just is a vanity metrics. Number two.
it completely jacks up your stats. So when I go in my analytics, specifically on LinkedIn, I'm looking at what's working, what my audience likes, what resonates with them, what they are learning from, and that's how I create my content when I'm specifically doing LinkedIn content. It's a little different for Instagram. I go more the entertainment route for that. But for LinkedIn, I focus on learning and showing my audience
teaching them, giving them as much free information as I can to help set them up for success. So when I look at my stats, I want them to be as accurate as possible so I can know actually what's working and when you go viral, your stats get completely jacked up. Number three, when you go viral, you actually miss an opportunity for real connection with your audience. And that's really the goal here. That's why we're here. You want to create connection, you want to grow your business, you want to increase the leads.
You wanna increase the clients coming in, but it all starts with truly connection and people who want to work with you. And you start that by being authentic out there. So anyways, that's my hot take on why you should not focus on going viral.
