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The Feminine Founder
Heyyyyy & welcome to The Feminine Founder!
I’m your host Caroline, former executive recruiter turned LinkedIn Marketing Expert OBSESSED with helping female entrepreneurs how to start, grow and scale their personal brand & business on LinkedIn. I have a passion for empowering & supporting women with entrepreneurial ventures.
On this podcast, you’ll hear from women sharing their stories and unpacking exactly how they did it in their business because we believe that as curious & ambitious women we can ALL learn from one another and to be inspired!
Every week you'll hear from entrepreneurs and workplace experts and no matter the size of your organization- you’ll gain insight and knowledge to help support you in your journey too!
So happy you’re here! Now, let’s dive in!
The Feminine Founder
103: {Sassy Solo with Caroline} Good vs. Bad Clients
Alright friends, you asked so I'm here to deliver! I did a poll on IG to see if you wanted me to do a podcast popping off about the difference between GOOD clients vs BAD clients.
When you stop chasing, you start attracting. Let your energy be the magnet.
Let's gooo!
LINKS TO FREEBIES BELOW:
WEEKLY NEWSLETTER where I share all the tips and tricks on how to grow your LinkedIn account HERE
ABOUT THE HOST:
Former Executive Recruiter turned LinkedIn Expert & Entrepreneur. I'm here to show you that you can do it too! I help women how to start, grow and scale their personal brand and business on LinkedIn. In 2021 I launched ChilledVino, my patented wine product and in 2023 I launched The Feminine Founder Podcast and in 2025 I launched my LinkedIn Digital Marketing Agency. I live in South Carolina with my husband Gary and 2 Weimrarners, Zena & Zara.
This podcast is a supportive and inclusive community where I interview and bring women together that are fellow entrepreneurs and workplace experts. We believe in sharing our stories, unpacking exactly how we did it and talking through the mindset shifts needed to achieve great things.
Connect with me on LinkedIn HERE and follow the podcast page HERE
IG @cpennington55
Buy ChilledVino HERE
I'm so happy you are here!! Thanks for listening!!!
Caroline Pennington (00:02.029)
Alright, you guys asked, so I am here to deliver. I am gonna be doing a series called Sassy Solo Sessions with Caroline every single Thursday, and so stay tuned for those. The first one is dropping today, and we are talking about a topic that has been near and dear on my heart recently, which is good clients versus bad clients. Alright, so I'm gonna break down a couple different examples of what good clients look like and what bad clients look like, and how to use
how to attract the right clients into your ecosystem no matter what you're selling, no matter what you're doing for a living, you want to attract the right clients into your ecosystem. All right, so good clients, those are the clients that light you up. They are the people that you are so excited to get up and work with every day. You feel energized working with them. Those are the clients that are excited to work with you. They view you as the go-to expert in whatever field or service that you offer.
And so they actually are the ones who are excited to work with you, so it's a mutual partnership there. Those are people that are ready to invest in themselves, no matter what product or service that you offer. What I mean by that is they are ready to learn, to take action. So when you are telling them whatever it is your expertise is, maybe it's marketing, maybe it's your lawyer, maybe it's your accountant, they are ready to actually take instruction and take action on what you are teaching them.
These are also the clients, the good clients that respect your boundaries. So for example, if you don't answer the telephone or email after 5 p.m. or if you don't answer any client emails, texts, calls on the weekend, that is okay. That is respecting your boundaries and those high ticket clients, the ones you wanna work with, those are the ones that respect that.
Scarcity sells and so if you have view your time with scarcity and only make yourself available for XYZ time that increases your value. Also good clients repeat your names in the room when you're not around and what that means my friends is pure gold. So when they are in networking rooms and someone says to them I am looking for a coach, I'm looking for a lawyer, I'm looking for a new CPA.
Caroline Pennington (02:24.766)
They repeat your name as the go-to expert as a referral. And so what that means is you get continued and repeat business just from that word of mouthpiece. All right, let's talk about the bad clients now. The bad clients are the ones that take from you. They take your time. They suck the energy out of you and you feel lifeless after working with them. And anything else that you're willing to give them.
They try to schedule meeting after meeting after meeting for free with you and they still don't commit. The bad clients are the ones who try and negotiate your pricing. They don't value your worth. The bad clients are the ones who aren't ready to invest in themselves and they want to keep taking up time for free or getting information out of you for free. The bad clients are the ones who don't refer you any business and the bad clients overall are the ones that are bad for your mental health. And you may be listening to this podcast right now and thinking, okay, well,
I hear you Caroline, but I also have bills to pay. I need to take as many clients as I can. Well, you're gonna sacrifice your mental health if you do that. Also, you won't make time for the good clients. You'll be just spending your time spending your wheels on all the bad clients. So my solution here is use your energy to attract the right clients. Be self-aware of exactly how you're representing yourself. What type of energy are you putting out there every single day? What type of energy does your marketing have?
Understand and be self aware of how people are experiencing you as the go-to professional and keep up leveling your game every single day. Those tiny actions will compound into really big results. So trust me my friend, that's when the game changes.
