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The Feminine Founder
Heyyyyy & welcome to The Feminine Founder!
I’m your host Caroline, former executive recruiter turned LinkedIn Marketing Expert OBSESSED with helping female entrepreneurs how to start, grow and scale their personal brand & business on LinkedIn. I have a passion for empowering & supporting women with entrepreneurial ventures.
On this podcast, you’ll hear from women sharing their stories and unpacking exactly how they did it in their business because we believe that as curious & ambitious women we can ALL learn from one another and to be inspired!
Every week you'll hear from entrepreneurs and workplace experts and no matter the size of your organization- you’ll gain insight and knowledge to help support you in your journey too!
So happy you’re here! Now, let’s dive in!
The Feminine Founder
102: {Interview} The Importance of Health in Business: A Holistic Approach with Kaitlin Borncamp, CPA, NTP
Are you prioritizing your health and wellness these days? As we head into holiday season, there could not be a better time to start!
In this conversation, Kaitlin Borncamp shares her unique journey from being a CPA at a big four firm to becoming a certified nutritional therapist. She discusses the catalysts that led her to pivot into entrepreneurship, emphasizing the importance of mindset and aligning personal health goals with actions. Kaitlin provides insights into what a perfect healthy day looks like, the significance of health in the business world, and how to create a supportive workplace culture.
Takeaways
- Kaitlin transitioned from CPA to nutritional therapist, driven by her passion for health.
- A pivotal moment for her was realizing the importance of alignment in career choices.
- Mindset is crucial; understanding the deeper 'why' behind health goals is essential.
- A healthy day includes hydration, movement, and balanced meals with vegetables.
- Business owners must prioritize their health to enhance productivity and clarity.
- Creating a supportive culture in the workplace is vital for employee well-being.
- Normalizing health conversations can improve workplace dynamics.
- Client experiences with health data can lead to significant lifestyle changes.
Kaitlin Borncamp is a Health Alignment Expert for high-performing professionals in client-serving careers. As a CPA turned Certified Nutritional Therapist, Kaitlin has helped over 3,500 professionals at major consulting firms and tech companies on improving daily energy, performance, mental health and stress resiliency.
Through her experience of working with Fortune 50 companies, Kaitlin did not plan to become a Health Alignment Expert. After realizing that our modern lifestyle makes it hard to be healthy, and that many professionals fall into the trap of trading their health for their wealth, she felt called to
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ABOUT THE HOST:
Former Executive Recruiter turned LinkedIn Expert & Entrepreneur. I'm here to show you that you can do it too! I help women how to start, grow and scale their personal brand and business on LinkedIn. In 2021 I launched ChilledVino, my patented wine product and in 2023 I launched The Feminine Founder Podcast and in 2025 I launched my LinkedIn Digital Marketing Agency. I live in South Carolina with my husband Gary and 2 Weimrarners, Zena & Zara.
This podcast is a supportive and inclusive community where I interview and bring women together that are fellow entrepreneurs and workplace experts. We believe in sharing our stories, unpacking exactly how we did it and talking through the mindset shifts needed to achieve great things.
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I'm so happy you are here!! Thanks for listening!!!
Caroline (00:01.186)
Welcome, Caitlin.
Kaitlin Borncamp (00:03.392)
Hi, Caroline, it's great to be here with you today.
Caroline (00:06.18)
So I'd love to hear your story. love everything that you're doing now and your entrepreneurial journey, but I also know that you are a former CPA and you worked at a big four company and I want to hear the story of all your career and then how'd you pivot into your entrepreneurial journey.
Kaitlin Borncamp (00:23.266)
Yeah, definitely. So it's a pretty unique journey, I would say, a CPA-turned certified nutritional therapist. You don't hear that every day. And I know a lot of my colleagues were kind of surprised when you're working in Big Four Consulting. It's very unusual to say, hey, I'm going out on my own, let alone in the nutrition space. So yeah, how it kind of started for me, I think like a lot of us high achieving women, I definitely identify as a perfectionist and an overachiever. So.
I feel like I did all the things, right? I went to college, I got the good job, had a really great team and company that I worked for with tons of benefits. And along the way, I had always had a really deep passion for nutrition and health and wellness, which really kind of started back years ago when I was experiencing some deeper depression and I was actually experiencing an eating disorder, which now I can say I'm really grateful for because at the time I was approaching food from a place of shame. I really viewed food as the enemy.
And I was fortunate enough to find weightlifting and CrossFit at the time. So that's kind how I got into nutrition and really started to understand and appreciate how impactful food is for our body. I always like to say that, know, protein powder was kind of my gateway supplement into the industry because at the time I was just, you know, back then it was like bodybuilding.com and we were kind of limited on the information, but I was fortunate enough to find a book on the paleo approach and I was just infatuated with that. was so interested.
So I kind of played around with it on my own for a while and around that time I had kind of the first experience that was really really shifted things for me, which was doing a challenge. So I did a challenge where I cut out alcohol and I, you incorporated some supplements and I started to feel so much better. I lost weight around my waist, but more than anything I lost inflammation. My brain started to get much more clearer.
And it wouldn't without that experience. I don't think I would have started to have the appreciation that food and nutrition really does have on our body. And so, yeah, it had been, like I said, a passion on the side for a long time where I think a lot of my colleagues were interested in learning more about tech and the different topics of consulting at that time. I was always listening to health podcasts and reading all the books and things. At one point, my friends would kind of joke with me and they're like, Caitlin, do you ever read for fun? I'm like, what are you talking about? I am reading for fun. All my
Kaitlin Borncamp (02:39.23)
non-fiction health books. I just find it so interesting. So there we there I was, you know, working and consulting and, largely content, I would say with kind of my life, I had achieved a high degree of success. Like I said, I was working with great teams, really high caliber people. And a couple of things kind of clicked for me. One of them was that I learned that doctors in this country really get very little to no nutrition training. It would shock me because, know, we hold doctors to such a high regard. Right. And it goes doctors, lawyers, CPA. Like in my mind, it's kind of like
that level, you will, and that really surprised me. So then I started to wonder, well, if they're not learning about nutrition, which I felt like I already had kind of a base level of understanding, what are they learning about? Right. And so I started to kind of learn a little bit more about how those programs are set up and kind of the funding that goes on within that organization. And then also the second thing that I learned that really surprised me was around the area of mental health. So one of the popular doctors in this space, Dr. Daniel Aivin, pointed this out and he actually said,
Psychologists are one of the only doctors in the space that don't look out or scan the underlying organ that they're working on. In this case, it's the brain. so, you know, having my own experience with depression over the years and, know, kind of my own experience with mental health, that also really intrigued me. So that kind of connected the dots in terms of where physical health meets nutrition, meets mental health. And at that time, I just kind of felt called to get involved in a better way. And so I...
got formally certified, I founded my business and yeah, here I am today. We're doing it full time and I absolutely love it.
Caroline (04:15.064)
Okay. So to do things I learned about you and thank you for sharing your story. I appreciate you being open and honest about, what you went through that kind of pivoted or started this whole path for you. I am a CrossFitter too. And I also love and follow Dr. Aiman. So we have two commonalities there. okay. So you're working as a CPA, you're working at a big four firm, have all the big fancy things, the team, the benefits, the big salary, like check all the boxes. Great. You.
have gone on this health and fitness journey on the side as a side hustle, you've gotten certified as a nutritionist, all the things. What was the actual catalyst or event that happened in your life that was like, all right, I need to go out and pursue this as a full-time gig.
Kaitlin Borncamp (05:00.542)
Mmm. Such a great question. think for me, it was around, I was at a point in time in my career where I was up for promotion to the next level. And I didn't, I just didn't feel aligned to it for, you know, at the time I wasn't super clear, but I heard, I remember listening to a podcast and somebody was talking about if the next level in your current position is not a full body yes, then you need to go do something else. And I was like, okay, that makes a lot of sense. And so,
I think upon reflection, I actually spent a lot of time reflecting on this. I talked to lot of different people within my organization about that promotion to understand what that path would look like, kind of confirming some things I previously thought and clarifying some others, as well as I talked to some other people, you know, just to get some support on what would it look like if I went into my business full time and kind of what do need to do? Obviously got the support of my, you know, my closest, my friends, family, my partner. So yeah, that was a big realization for me.
and it was a big jump. It's a huge leap of faith for sure.
Caroline (06:01.358)
Yeah. So telling me about your approach to health and fitness. mean, we talked about the mindset piece too, and I think the mindset piece is so huge because a of people get busy. They have life, they have kids, they have their jobs, all the things. And it's like health, fitness, working out. like on the black, on the back burner. So what is your approach to that?
Kaitlin Borncamp (06:23.346)
Yeah, I take the approach of first understanding what it is you want to do and how it aligns to your current goals. Because I think that we have such an information overload currently on all topics, but especially health and wellness. So I always say it's not an information problem. It's a lack of implementation problem. But much in the way that most people in the functional health space believe that the body does everything for a reason. I also believe that the mind is included in that. So from a habit perspective, I believe and from my own experience,
that if we're not doing a certain things, it's because we're not either motivated enough or we don't have clarity on the consequences of not doing it. So very quickly, the first thing that I work on with clients is understanding where you are currently, what are your goals and what's the deeper why behind that? Because somebody can come to me with the same goal. Let's say it's a woman who wants to lose the last 10 pounds, right? Like, we all kind of have.
I want to lose lost some pounds. Well, that reason may actually be two very different reasons. Like for one, it may purely be, you know what, like I'm about to get married. I really do just want to focus on how I look. It is really important to me to look really good for those photos, the, you know, the honeymoon, all that kind of stuff. Okay, that's one. The second one, it may actually be totally different. It may be that she wants to look in the mirror and finally love herself for the first time in her life. So those are going to be two totally different approaches and her kind of commitment to those things will be
will be based on her deeper why. And then beyond that, yeah, we can nerd out, Caroline, and kind of talk more about specific tactics for nutrition. also do blood work with clients and things like that too.
Caroline (07:52.794)
No, go into all of it because I am with you and I love all of those things that you're talking about. I think are super important. I think it's super important if you're a business owner or if you're an employee. I mean, it all needs to be a holistic approach if you want to feel good and have a lot of energy.
Kaitlin Borncamp (08:11.432)
100%. Yeah, and it's interesting too. I I think that from a, the way I see it is that I believe that we each have our own personal responsibility to be healthy. kind of the, you you had asked the question before, the catalyst for leaving and going into my business. But the reason why I started this specific business is because of that reason. I think that there's so much that's working against us in our daily life to make it hard to be healthy. Like again, it's not our fault why we feel like we lack motivation, quote unquote.
to not eat all the things when let's actually have some appreciation. I'm laughing, it's not really that funny, but there's somebody's job who's out there in each of those food product companies as a food scientist to make those chips the perfect amount of crunchy and salty, right? And to make that, you know, popcorn the perfect amount of buttery and sweet and stuff like that. So we need to have a little bit more appreciation of the current environment that is, and the element you mentioned around kind of.
tying it into our performance on a daily basis. I mean, that was a lot of my story. Like I really got into, how does the gut connect to the brain and mental health and also performance? Because I know that if I, you the more things I do to feel good, the better I will think and the better I will be able to perform on my, on the day, the next day. And I think pretty early on, I'm kind of fortunate in the sense that I think early on for me, I was always like, you know,
What diet is Caitlin on? know, Caitlin's not drinking during brunch today, right? I'd show up to the girls' brunch and they always kind of knew they're like, Caitlin, are you drinking today or not? Like, sort of this question. But I think for me, I learned early on that if I do things that make me feel crappy, like I feel really crappy. Like I think that I'm a little bit more sensitive than some people. Or maybe it just hit me earlier in life. I really don't know. Either way, I'm kind of fortunate for it because I remember just on the topic of something like sleep, there was days where, you know, I'd be out with friends or colleagues and we'd go into the office the next day and I was dragging.
And I couldn't just rely on having an extra cup of coffee because it would make me feel extra buggy. You know, that feeling where you get just super like you're almost like wired, but you're like empty inside. You're like, this is not this is not how it's supposed to be. It's like, yes, because you're lacking on sleep. And that's when the brain cleanses itself. So, yeah, I think that there are so many things that we can do in our daily life. And the approach is everything, because kind of going back to that, I think what a lot of people think that nutrition is, especially women like I fell under this. I went from
Kaitlin Borncamp (10:32.042)
an eating disorder to disordered eating. And what I mean by that is that I thought that I was kind of in the clear, but really what I was doing is I was still counting every single calorie. I remember this was like before my fitness pal and I had this little log, almost like a journal, but man, it wasn't very nice journal because I would just track all the food I eat and all the calories that I had. And then I would kind of deduct from that all the calories that I burned that day, almost like this calculation in my mind every day. I'm like, that is so unhealthy.
And so we think that nutrition is calories in calories out and that's a portion of the equation. But especially with women, we really need to consider things like hormones. We need to consider your light exposure on a daily basis, your circadian rhythm, your sleep, all of it. And so that's kind of one big gripe that I have with the health and wellness industry is that that's been one sort of, I don't even want to use the word truth, but that's been one thing that people think is a truth that we just haven't been able to kind of like detach ourselves from.
Caroline (11:29.282)
Okay, all such great points. want you to go off. I want to hear what a perfect healthy day is to you or should look like.
Kaitlin Borncamp (11:37.962)
Yeah, this, okay, I love this question because I do think that it can be, this is the perfect consulting answer, Caroline, which is it depends. But no, seriously, I'll give you a couple examples. Like I think it, it course depends on your goal and what you and your body need. But like I can give a couple examples for me and a client or two. So for me, like a perfect healthy day is something where I'm waking up relatively early, ideally with no alarm or near my alarm time.
Caroline (11:46.842)
That's okay.
Kaitlin Borncamp (12:06.018)
And I'm spending a couple of minutes in the morning drinking some water, like first thing, like I brush my teeth, go to the bathroom, drink water for sure. Next up, I'm probably doing a combination of journaling, red light therapy, or reading. Ideally all three if I have time. And then I also like to do some sort of movement. So most recently, like this would be a really good thing for people in the winter months.
is do something inside, including you could do animal moves. There's a really a couple of great YouTube channels that have just like they're free animal moves basically just mean like you're kind of moving around like a kid. You're like doing the crab walk. You're doing the bear walk. You're just doing things to kind of move your body. It really helps lubricating your joints. So something with movement. If you're able to a walk is also great too. But the animal moves specifically help with mobility, not just, you know, expender expenditure of the calories. And then from there, definitely having some like
For me, I'd be bored sitting around all day. So I love to do something like constructive, working, reading, learning, talking to people, like whatever that is. Definitely having in between that time, three well-balanced meals, all with vegetables. So that's another thing that kind of sets me apart from a lot of people is that you need to be incorporating several vegetables with each meal. And I always say prioritize protein. So that's the number one thing with each meal, prioritize protein. You don't need to weigh all your calories.
There's a couple different things you can follow just to do that. And then, yeah, throughout the rest of the year day, mean, that's the thing. There's so many different ways that it can follow. Hopefully you have some time in there to connect with other people too, like people that are important to you. That's really important. Again, getting some time outside for a period of time. And then in the evening after dinner, having some time to kind of wind down. So that's another area where I would say morning time and evening time are kind of the most common where it gets off balance from a health perspective, in my opinion, because
In the morning time, I mean, I'm victim of this too sometimes, like we just want to check our email first thing and that's going to put our brain right into like on mode right away when really we should be giving ourselves our own personal time for at least like 30 minutes. And similarly at night where we shouldn't be using the big overhead lights about an hour or two before bedtime, ideally after sunset. So I know for our house specifically,
Kaitlin Borncamp (14:19.926)
We love having the dimmer switches and we use technology to our advantage. So we have it set right at, I think it's 730 right now. All the overhead lights go on and the soft lights come up. And then in the bedroom, I always just use, I have a couple of little salt lamps as like little night lights in the bathroom. So I love to use that when I'm washing my face and doing my nighttime routine. And then similarly for the bedside table, I just have a really warm light in there. So don't use any overhead lights at night.
Caroline (14:43.428)
I love that you talked about the lighting too, because I think that's important. And we have dimmers on our switches too. And I make sure they're not at full blast, like first thing in the morning or, you know, within an hour of when we're going to bed, I think that matters a and a huge ways because it just helps my body like come back or come down either way, whichever one I'm trying to get, trying to achieve. okay. So if someone is listening to this podcast and they own a business, maybe small business, medium size or large business.
why is it important that number one, they take care of themselves and number two, why is it important that they have healthy employees?
Kaitlin Borncamp (15:19.33)
Such a great question. for you and your health, the thing to remember is that you're not a robot. I talk to executives all day long, business owners that are saying that they drink less than 40 ounces of water a day. And I'm like, you need to be drinking upwards of 80 to 100 ideally. you're going to... Okay, so one super simple example. Let's do macro. We could do micro first example and then macro. But so the micro example on the topic of hydration would be, think about every single function in your body relies on the cellular health.
Do you and yourselves, let's think of them as a chia seed, right? That would be a fully hydrated one. They can move freely amongst each other. They can communicate really easily. Contrast that with a raisin. It's all dried, it's wrinkly. They're kind of sticking to each other, right? It's like, so it's a one simple example where when you're hydrated, your entire body is going to function much better, the chia seed, versus if you're dehydrated and you may be forgoing drinking that water. What I get told all the time from the people I talk to is they don't want to take the water breaks.
So that's how it shows up in our life is that we're like, I'm only drinking 30 ounces of water a day, Caitlin, because I don't have time to take water breaks. You absolutely do have time and you need to prioritize it. A macro kind of taking a step back would be that your body is so resilient, it actually works against us sometimes. And what I mean by that is that we feel like we're able to get away with things. Like we're able to not prioritize our health because that consequence hasn't caught quote unquote, caught up to us yet, right?
for days, weeks, sometimes even years for people. And so that's why I'm so passionate about what I do now is because I was literally seeing so many smart professionals trade their health for their wealth where they would make these seemingly un-consequential trade-offs every single day, working the extra hour, foregoing that drink of water, not going for the walk in the afternoon, because each individual day it doesn't seem to matter, but over weeks, months and years it absolutely stacks up. And you don't have to spend too much time with an elderly member of your family or someone close to you to realize,
how much time they're spending just on filling their prescriptions, going to doctor's appointments or just sitting in pain, right? And so it will catch up to us. And I would say for a more, you know, the point that we can also utilize now is that when you do support your health on a daily basis, know, nutrition, movement, sunlight, all of that, you are gonna think much clearer. You're not gonna rely on caffeine as much for energy. You're gonna have less anxiety. You won't have as much jitters, things like that. You know, I think there's a lot of
Kaitlin Borncamp (17:43.554)
probably symptoms that people experience but are sort of not talked about in the corporate world. For example, like just to like lighten the mood here a little bit. I remember one time I was sitting in a cubicle, this was before COVID, when our office still had cubicles and I was in there. you know, just to get like personal for a moment, I was experiencing the worst gas that day and it was so uncomfortable, right? It was really distracting. I had to excuse myself frequently to go to the restroom, right?
We don't talk about things like that. Like we think about these business statistics that are all sexy where it's like, it takes seven minutes to, you know, reset your focus for every time you're distracted. I'm like, okay, well, what about hunger pains? What about gas? What about, you know, some headache, right? Like those are all distractions too. But in the, corporate space, it's almost like, it's almost like anything related to your body or health is like off. Like it's not allowed. It's not allowed to be talked about. Women don't have periods. Like you have to hide your tampon when you're going to the bathroom. Like just weird stuff like that where I'm like,
Okay, so already in the corporate space, we kind of have this assumption that humans are robots. So again, it's not our fault. We just have to understand that like this is the lay of the land. And so I want to also answer the second part of your question, which is as leaders and business owners, why is it important? know, why is it valuable for your employees to be healthy? Right? And a lot of the same things apply. But I would say from a greater perspective is that you'll be able to have less turnover, right? That's really costly for you to be able to hire.
when you have to hire and retrain employees who leave who aren't as happy. So you'll have happier employees. You'll have less sick care costs, right, from health insurance. They won't take as much sick days. They also won't take, there's another measurement in the wellbeing space called absenteeism, which is actually in between when they take a sick day and they're actually still showing up to work, but they're not operating at their 100%. That's called absenteeism. And that's the real risk to employers because I think,
Because we're so virtual nowadays, most of us, if we're like kind of sick, you know, I'm like, I have a cold, but it doesn't bother you because I'm in my own home office type thing. You're still going to work. But how, like what capacity is that employee functioning at? Like not, you know, you ever get those head cold? Yeah. And you're not going to remember much. Right. And so that's whole thing too. Like if we talk about it from just the pure stance of like what you're going to invest in training, even your time alone for training any team member on your, what if that person wasn't able to remember like 80 % of it?
Caroline (19:51.236)
Probably less than 30, I would say.
Kaitlin Borncamp (20:07.084)
Well, that's what lack of sleep does. You don't process that memory and secure it as long-term memory in your brain. So just the foundational health habit of sleep is absolutely required. But where is that talked about in corporate training, right?
Caroline (20:20.474)
So how do we normalize maybe in the entrepreneur space or in the corporate space having these conversations? Because no one wants to talk about like, I'm bloated or have gas today or hey, I'm on my period or hey, I'm in a mood because my husband and I just had an argument this morning. mean, like, how do we make it a safe space so that employers are aware of these things?
Kaitlin Borncamp (20:45.986)
Mm hmm. I think it kind of comes at the approach of making sure that your employees have the right resources and culture. And I mean that in a sense, I talked to a lot of companies who have great resources, but their culture doesn't always empower their employees to take advantage of them. So I think there's a couple of different things that they can do. But, you know, one thing that's free is simply just allowing that person to know that they have the freedom over their schedule and ability to ask for, you know.
an hour off if they need to just take a break. Like for example, you know, it's okay to schedule lunch in your day. Like please let your employees be okay with taking and encourage them. Everyone should be encouraging each other to take a lunch break. Even if it's just 30 minutes to go sit somewhere and eat, you know, eat lunch. So I think there's a lot of different things that can be done at the tactical level. I have a lot of ideas on that, but more from the cultural level, I think that's important. We don't need to
I know if you're a business owner, we don't need to start normalizing digestion talk every day. It's not going to get to that point. We actually don't even need to do that. So don't worry. But what we do need to do is to make sure that those employees have a conversation where it's being talked about in the corporate space so that we start to connect the dots that, hey, you are as a human, you're an asset to this company. And because you're human, we care about your health, as simple as that.
measures in place, you know, such as doing wellness workshops to make sure it's top of mind. I know a lot of the topics I speak on with teams are things that are, you know, often kind of overlooked in the corporate space. Like one of those is around, you know, stress resiliency, right? Another one is around how can you eat for energy as a busy professional? Like what are some really quick tips that we can do? Because I can't tell you how many people, again, we just scarf down lunch, right? And so
That's something where, back to my days of calorie counting, it's like, even if you counted the perfect meal with the perfect amount of protein, if you go scarf that lunch down, you're not gonna be digesting it. You're not gonna be in a relaxed state to digest it properly. So it's not gonna be its full effect.
Caroline (22:52.602)
Okay. I literally worked at a place that basically they didn't allow you to take a lunch. You would get, were in a cubicle environment and it was a huge international has a big name corporate company, all shiny and everything from the end, from the outside on the inside. I remember I was like ready to go outside and I'm going to walk to take a lunch. And like, everyone looked at me like I was crazy and like gave me the stand guy. And so I was basically shamed to go.
get link cuisines and keep them in the freezer and microwave them and eat at my desk and it was so freaking unhealthy.
Kaitlin Borncamp (23:24.524)
See, that's the culture I'm talking about. Even having a written culture is not enough. It needs to be the colloquial culture of like what is actually said and done because man, there's nothing more powerful than shame, public shaming onto someone else. my goodness, I'm so.
Caroline (23:37.184)
I did not last long at that company. That was a big part of
Kaitlin Borncamp (23:40.322)
Exactly. for sure. I, you know, I'm sorry you that experience. I'm so glad that that's I think that's more of like the few now, hopefully. But I think the more common thing that I see, especially with women too, is because we're like, I just work a little bit longer, like just these last few emails are just this last ping or whatever I have to do. And so oftentimes we're operating under these like self induced deadlines. And so that's a big thing that I work on with people is okay, let's understand your your actual stress load and like how much of this is self induced.
How much of your deadlines are you creating in your mind? Can you ask or just tell someone, hey, it's right now, It's Thursday afternoon. I feel like I need to work through lunch. Instead of having it to them today by end of day tomorrow, Friday, tell them, hey, would it be okay if I get this to you on Tuesday? Most of the time, I mean, you'll know, you'll have professional discernment to know if there's like a real deadline. Like in my world coming from tax and accounting, there was real deadlines with client financials filed with the SEC and the government. So yes, those are big deadlines, but.
For most of your things on a day to day, like project load or client load, people are pretty forgiving. And so if you just learn how to kind of better manage your your work, your workload, you should be able, most people most days should be able to get in lunch.
Caroline (24:51.226)
I agree with you, it's all about managing expectations. So what is lighting you up with some of the clients that you're working with right now?
Kaitlin Borncamp (24:58.99)
Yeah, I think the continuous glucose monitors that we use is really insightful. one of my clients, you know, we had chatted a bit before we had him implement it. And I talked to him about the stress response in the body. And, know, that's one under overlooked area of blood sugar is actually how having high stress can increase your blood sugar. And so when he started using it himself, we were looking at one of his monitors one day, he shares the dashboard with me and we look at it in our coaching session. And I pulled it up.
We chatted about it, dinner, his dinner, you know, how to spike for the meal that he that's expected. And then he had another bigger spike after dinner at like 10 PM. And I said, you know, what was going on that night? Did you have like an after dinner drink or, know, did you exercise? What happens? He's like, I actually checked my email right before bed. And to this day, Caroline, I just, I've been working with him for the last six months. I just met with him last week and I had asked him, you know, how's it going? You know, those insights that you got from the CGM. And he said, I still never check my email at night.
So it's so cool to see that having that experience, again, it's kind of like me having that first experience from that food challenge I did. I couldn't have known how this information actually works until you experience it. So seeing clients experience those changes in their own body and in their own data is really cool.
Caroline (26:16.612)
So as we wrap up, how can our listeners find you?
Kaitlin Borncamp (26:20.042)
Yeah, connect with me on LinkedIn, Caitlin Born Camp on LinkedIn. That's where I'm most active and where you'll find all the relevant things that I got going on.
Caroline (26:29.146)
Thanks, Caitlin.
Kaitlin Borncamp (26:30.644)
Awesome. Thanks, Caroline. Thanks so much for having me.